- BOOT DÜSSELDORF - This edition of Boot Düsseldorf confirmed the show’s leading international position, and also set new records. 1,923 exhibitors came from 68 different countries to present boats – both sailing boats and motorboats – plus equipment and services, across a surface area of 220,000 m2 and 16 halls. "The figures are unique in the industry. No other sailing shows anywhere in the world reflect the global market in all its diversity like Boot does," explains Werner M. Dornscheidt, President and CEO of Boot.
sets new records!
The German trade show has become a benchmark for French exhibitors. Just a few hours’ drive or flight away, it provides an opportunity to reach an extensive and international customer base. French producers are now looking to Düsseldorf not just to sell, but to build their reputation! The sailing show was even forced to turn away some exhibitors this year, due to a lack of space, having become a victim of its own success.
Huge crowds of visitorsAnd it wasn’t only the exhibitors who flocked there in huge numbers! Visitors swarmed into the aisles of the halls en masse.
- INTERNATIONAL -
247,000 visitors attended from 94 different countries, up from 242,000 in 2017, demonstrating the incredible growth of this German trade fair. The show now attracts increasing numbers of international visitors, although most still come from the Netherlands, Belgium, Switzerland, Italy, Austria and France. Other international visitors came from the United States, China and Australia. Lots of French visitors actually come to Germany to find the boat of their dreams, with a wider choice available to them than at French trade shows.
And the aisles were indeed packed with huge numbers of visitors of all nationalities. The crowd noticeably peaked at the weekends, although there were certainly plenty of sailing enthusiasts there during the week too…
- GLOBAL GROWTH -The growth recorded in recent years was confirmed in 2017, as well as at this first show of the season. Builders expect the boost provided by the Boot trade fair to lead to substantial sales growth in the new boats segment. The current trend is towards large units, whether powered by sail or motor.
The sailing boat halls (15 to 17) drew large numbers looking for large models. According to the show’s organisers, vessels over 60 feet long and catamarans attracted the most visitors. This fact was not lost on the exhibitors, who presented the largest yachts ever exhibited.
- THE YACHT SECTOR -Luxury yachts were a particular favourite with the public in Hall 6. All the big players in the market were in attendance, and every m² was booked up. Visitors were given the chance to discover ever larger and more luxurious models.
Ever larger, ever more luxurious
According to boatyards, the visitors – a younger age group than previously seen – are interested in sophisticated electronic equipment and high quality interior design.